What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
The structure of a website has a large impact on how search engines rank individual pages. Search engines look the structure similar to how you would look at a book. Does your website have a complete and structured table of contents (Home Page & Site Map)? Does the content in the Chapters (Pages) closely relate to titles (links) displayed in the table of contents? Does each page have sub-categories with titles that closely relate to the content in that section of the page? Do all images have meta data descriptions to tell the search engines what the images are? Do links to other pages correctly define what content is on those pages? Do your webpages contain Social Media Tags to display the proper image and text when they are shared?
External Links from other websites have a large impact on your Search Engine ranking. How highly ranked are websites that are linking to your pages? Are the links correctly stating the content users will find when they click on them? Does the content of the external website contain information that relates to the linked page?
Is your website correctly listed in local directories such as Google & Yahoo local, Yelp, Manta, Angie’s List, and Yellow Pages? Does the information listed on the local directories accurately describe what the user will find when they get to your webpage? Is the contact information consistent with the information on your website? Are you listed in the proper categories? Is the Branding on the the local directories consistent with the Branding on your website?
At Cambridge Valley Marketing we design websites from the start with On-Page, Off-Page, and Local SEO in mind. We also offer a “SEO Boost” services for existing websites, where we analyze your existing website the way Search Engines do, and and make the required modification to conform to SEO best practices.