What is Social Media?
Social Media is defined as: Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Why use Social Media?
Social media is a way to connect on a different level with your customers. Use it to create that personal connection with people. Why? Because relationships are super important and can be your competitive advantage. Leverage the channels it provides to be genuine and reveal a little more about your company, your brand, and yourself.
Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
How Social Media helps your business
In addition to having a direct marketing link to your customers you also have a group of fans, followers, and customers out there listening. They bring their own various experiences and knowledge, so why not learn from them? When you come up with an idea, share it with them and get feedback. It’s like having an army behind you at all times. If you identify your most engaged followers, you can even reach out to them with specific questions, since they probably care enough to answer. Experiment with social media to figure out which types of content your followers like, and what time of day you should be posting.
How Cambridge Valley Marketing can help
Social Media Management can be time consuming, confusing, and expensive for Businesses.